Southern Oregon Wine: A Sustainability Story

jpr

By Michael Altman

Many Rogue Valley residents have no concern that the area is known less for its wine than it could be. Perhaps they prefer to keep the region from becoming a Napa-style wine theme park. On the other hand, emerging from the shadows as a region far from a major city, some southern Oregon wineries are earning high ratings and getting press attention from major wine publications. Many are offering novel grape varietals and from vineyard-to-bottle, are setting new standards for viticultural stewardship and sustainability. Some are taking steps towards courting a loyal following of eco-friendly tourists while maintaining the patronage of locals who value the many advantages of sipping wines crafted close to home.

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