Oregon Wine Press
A Case of Creativity
Monday | 03 May 2010
By Janet Eastman
Even empty wine bottles hold value.
To start with, they're pretty. You haven't noticed? Look closely at a wine collection and you'll see a rainbow of cobalt, cyan, emerald, forest, royal blue and topaz glass. Then study the bottles' shape: A tapered hock style. A high-shouldered Bordeaux. A contoured Burgundy. A voluptuous Bocksbeutel. The neck, too, makes an aesthetic impression. It can be long and elegant, or bulbous. Even bases are distinctively flat or dramatically indented.
In addition to their appearance, empty wine bottles sometimes store memories of very special occasions. And they're practical, too. Everyone who's ever mishandled a wine bottle knows that this thick glass is strong
So why ditch all of these qualities just because the wine's gone?
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Art of the Label
Friday | 01 May 2009
By Karl Klooster
No limit to creative applications in Oregon wine label designWith the number of Oregon wineries poised to surpass 400, what goes on the bottle is proving to be even more diverse—if not more delightful—than what goes in it.
Given the independent spirit of winery owners, that hardly comes as a surprise. But what they have come up with for their label designs and the process they went through to arrive at them, has so many different variations it would take a book to describe them all.
Marketers will tell you one of the most important purposes of a wine label should be shelf presence, to attract a potential buyer’s attention by making it stand out from competitors. But if that were its only purpose, large type and bold colors would do the job.
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